When a new generic top-level domain (gTLD) extension launches, there's a short period where domain names can not be registered by everyone, but only by those who have a trademark for the term they wish to register. This ensures that trademark holders can secure their names and safeguard them against malicious registrations. The Sunrise period for a new TLD lasts from 30 to 60 days, after which all names in that TLD are available for anyone to register.
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